bri

Branding

Bri stands for “Bienes Raíces Independientes” (Independent Real State), this Ecuadorian real state business wanted to stand out from their competition with a new brand identity that could reflect the concept of quality and luxury architecture planed to satisfy the human senses.

 

From that concept we designed the logo and symbol representing our  ve senses, 5 circles in the shape of a  ̈b ̈ letter. We choose the circle shape to represent the natural, organic, and basic shape of the human home. The world.

 

For the stationary and collateral design we used black and gold ink to communicate luxury and quality in a brand that can be categorize as aspirational. We developed clean and modern layouts for items like plan floors presentations, business cards, website, brand manual and outdoor advertising.

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