Branding and Identity design for the Kruger Labs, an organization that aims to promote the entrepreneurial ecosystem in Ecuador and help startups with their projects, from initial stage with a prototype development.

The logo designed presents typographic features related to logo Kruger corporation main Brand, contrasted by a gestural, human and cheerful typography, features that were projected throughout the graphic system.

The new brand symbol was inspired in the main brand of Kruger Corporation. It maintained the overall concept of the shape of a brain and added the test tube shape to make a new but related symbol. 

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