Brand Identity

Saule Travel is a tour operator that focuses on the South American tourism, mainly in Ecuador and Peru, whose target audience is in the north, north central and eastern Europe.  

We develop a graphic identity inspired by Latin American culture. The graphic symbol contains a story that is told through graphic elements that represent the fauna, flora and culture of the region . The corporate typeface was selected to complement the graphic style providing elegance yet maintaining a handmade trait.

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