Novavisión is a company located in the city of Loja. They provide complementary diagnostic imaging services in the field of ophthalmology. For the project we developed the visual identity based on the design a modern and simple typographic logo. The pieces of communication maintain a sober character accompanied by decorative elements that emerge from the typography of the logo.

A logo that transmits state-of-the-art technology and equipment through its simplicity and typographical forms.