Soulchemy represents sophistication, mastery, and a touch of extravagance. We have created a graphic brand that projects these attributes, focusing on the North American market.

Soulchemy is a new brand of handmade decorative products marketed in the United States. These products are designed and crafted by Ecuadorian artisans who use tagua and pewter as their main protagonists when creating unique pieces. This brand stands out for its quality, exclusivity, and elegance in decorative home products.

We have designed a graphic identity composed of a symbol and a logo. The symbol represents the initial letter of the brand using a refined and elegant style. This symbol conveys sophistication, mastery, and a touch of extravagance, creating a suitable feeling for a brand that aims to position itself among high-end brands in the North American market.

This brand will be launched in the United States market and will have both physical and digital presence. Taking into account benchmark status brands, we have developed a suitable graphic solution for a global market focused on a high-end audience, aiming to establish itself as a top-tier brand with affordable prices in home decoration.