Wilco, Sacred Beer, was born in the Vilcabamba Valley, Ecuador, a place known for being a refuge for the long-lived people, full of mysticism and legends in a lost paradise that is a meeting place for tourists from all over the world. The indigenous term "wilka" comes from the Anadenanthera colubrine tree, a species with hallucinogenic properties that the Incas and other people who have lived in the area considered magical and sacred.

We were inspired by the concept of ancestral rituals and the animals of the area to design the label system.